Search Engine Optimization Services
Results driven SEO SErvices
Your customers are searching for your products and services on search engines. You need an SEO services company that can help you get found when these potential customers are online looking to buy.
As defined by one of the worlds leading SEO authority sites, Search Engine Land, SEO, or Search Engine Optimization is “the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.” SumTotal Marketing has more than 20 years of experience in Search Engine Optimization. We can help you improve your businesses results on search engines locally, or around the world.
Effective SEO drives sales. Getting the prospective buyers, to come to your website drives results.
People research online, but most of them still buy offline. This is especially true for local businesses. 83% of customers who search for items on their phone want to purchase the same day. This urgency can fuel local businesses. These customers are searching for local business data. Do they know your hours, phone number, & website? If you are a business that serves customers primarily in your local area you will probably benefit most from local search engine optimization. You’ve probably seen local listings on map views from Google MyBusiness. There are many tactics involved in local SEO. Some of them include making sure your site is listed in all relevant local directories and has all the attributes associated with that business highlighted in each of these directories. It is also of vital importance that a local site contain local content related to the business and products or services that it provides to its local market area.
On Site SEO
Another key factor in achieving top search engine results is optimizing the website itself for search engines to crawl also known as onsite SEO. This includes researching the keywords your customers use when they are searching for your products & services, then creating interesting and valuable content that your potential customers are looking for. Crawling is when a search engine sends out its robots to view, categorize, and index pages across the internet to determine the information available on the site and the search terms and topics on the site that people who are searching might find relevant. There are many important elements to consider when building on site SEO including Title Tags, Meta Tags, Page Load Speed, Structured Data, Page URL Structure, Mobile Friendliness, Internal & External Linking, etc. Each of these has value that contributes to the overall performance of a website in search results.
Off Site SEO
Off-Page SEO influences how search engines determine if your page is relevant & trustworthy. Search engines then use these among the 200+ ranking factors that they determine define a site & pages authority to improve search results. Links from other websites are the most commonly known aspect of off site search engine optimization. It includes appropriate directory listings, but may also include finding sites in the same, or similar categories that have content related to your sites content that may be willing to link to your site. The number, authority, & relevance of the sites & pages that link to your pages all have an effect of a websites ability to rank. Off site SEO may also include building a variety of mentions of the company’s brand name, reputation & reviews, social media attributions, etc.
Other SEO Opportunities
There are many opportunities to develop search engine rankings besides pages on your website through other methods like posting & optimizing videos for search on YouTube, images on Pinterest, social media, PowerPoint style presentations, infographics, etc. Each of these search engine ranking opportunities provides benefits. For some of them it is the opportunity to link back to a page on your website with more content. For others it is the opportunity to present your company information in a different light and provide brand mentions which helps build authority. Its often easier to get a video or image ranked on another site in search results than it is to get the site itself ranked for a term. These external site opportunities can provide a great deal of exposure and usually also result in an increase in brand name searches in the search engines for companies that take advantage of them. Companies that spend time and effort to build out these assets often see increases in user engagement, brand mentions, social shares, referrals, positive reviews, backlinks, etc.
Search engines are powerful tools to help your best customers find you online. There is a lot of work involved in order to maximize your return on investment from SEO but for most businesses the rewards are worth the effort.