FAQ Frequently Asked Questions About SumTotal Marketing

  1. What is our experience in the marketing industry, particularly in Southern California?

We are a full-service marketing agency based in Southern California. We have over 25 years of experience in the industry and have worked with businesses of all sizes and industries.


2. What services do we offer, and how do they align with our client’s marketing goals?

We offer a wide range of services, including branding, website design and development, SEO, social media marketing, PPC advertising, public relations, and email marketing. In addition, we work closely with our clients to understand their goals and develop custom marketing strategies that align with those goals.


3. What is our approach to creating a marketing strategy, including competitor analysis, and how do we measure success?

We take a data-driven approach to creating marketing strategies. We start by conducting market research and developing buyer personas. We also conduct competitor analysis to identify areas of opportunity and differentiation. Then, we create a plan that includes specific goals and tactics to achieve those goals. Finally, we measure success through key performance indicators (KPIs) relevant to each client’s goals.


4, How do we stay up-to-date with the latest marketing trends and technologies?

We stay up-to-date with the latest marketing trends and technologies through ongoing education and training. In addition, we attend industry conferences and events, read industry publications, and participate in online communities.


5. How do we communicate progress and results to our clients?

We communicate progress and results to our clients through regular reporting and meetings. In addition, we provide detailed reports that include metrics and analysis of the results. We also work closely with our clients to ensure they understand the data and how it relates to their marketing strategy.


6. What is our pricing structure, and what services are included?

We offer customized pricing based on each client’s specific needs and goals. In addition, we provide a detailed proposal outlining the services and associated costs.


7. Can we provide references from current or past clients who have worked with us in Southern California?

Yes, our website has a testimonials section where we showcase feedback from our clients. We also provide references upon request.


8. How do we collaborate with our clients to ensure their needs and expectations are met?

We collaborate closely with our clients throughout the marketing process. We have an open communication policy and provide regular updates and progress reports. We also listen carefully to our client’s needs and feedback to ensure their expectations are met.


9. How do we handle changes in the market or unexpected events that may impact our clients’ marketing strategy?

We are flexible and adaptable regarding changes in the market or unexpected events. We closely monitor the market and make adjustments to our strategies as needed. We also work closely with our clients to ensure they are aware of any changes and how they may impact their marketing strategy.

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